Track
Business
Run the roster. Book the tour.
Business Track students manage a roster of 10–14 student artists, produce live events, plan and run the end-of-semester road tour and work with professionals in the Nashville entertainment industry.
Where this leads
Artist ManagerBooking AgentVenue ManagerContent CreatorStudio ManagerMusic PhotographyMusic PublisherConcert PromoterRoad ManagerTalent Coordinator
What you'll do
- 01Produce at least one CMC LIVE show: stage plots, lineup, posters, run of show, emcee, social media and stage management
- 02Plan and execute the end-of-semester tour as Tour Manager, Assistant TM, PR/Marketing or Business Manager
- 03Manage 2–3 artists
- 04Build a portfolio for each artist
- 05Network through meetings and lectures with industry professionals
What you'll leave with
- A professional resume
- Digital media and design training
- Create and read booking and management contracts
- Proficiency in Master Tour software
- Real artist management experience
- Real show producing experience
- Social media marketing: content, analytics and ads
- Branding, marketing plans and brand awareness
Business Track FAQs
What is the Business Track?
It's for students who want the business side of music: artist management, marketing, event production, promotion, branding, leadership and project management on real projects.
What careers does it prepare me for?
Artist management, tour management, event coordination, marketing, promotion, talent relations, booking and entertainment administration.
